Looking Back

Picking up our first box of inventory in 2017

It’s been two years since we launched our very first Solidariteas pilot – wow, time has flown. In our pilot, we ran for four months and sold over 1000 units of our product. After taking the summer to rebrand and plan, we launched Sarjesa in December of 2017. A little over a year has gone by, and my oh my have we had some adventures.

We’ve had many good moments like: launching two new flavours of tea; providing our customers with a new biodegradable teabag option; and expanding into many new retail stores. We’ve also had many tough and teachable moments, where we have learned to stand firm in our truth and follow our heart even in moments where it would be so much easier to give into circumstance. It is these moments, ultimately, that have made all the difference. 

We are continually blessed by the love and support of so many people in the community – primarily the women running and accessing the Awo Taan Healing Lodge Society. Yesterday, I dropped off a donation from our holiday sales of $1300. Our donations are used to support women coming out of domestic crisis, and I am always blown away with how the team at Awo Taan can make single dollar stretch and have an impact.

So this is me reaching out to say thank you. Thanks to all the mentors, coaches, allies, and accomplices who have helped steer us as we grow. Thank you to the farmers and communities who help us make amazing tasting, high quality product. Thank you to the designers, artists and supply companies who have worked hard to help us create our beautiful packaging. Thank you to the amazing community of women standing behind this work, and creating space for us wherever they go; thank you to our retail partners for continuing to advocate for us!  Most of all thank you to our customers for continuing to support us on this journey.

Our “minimum viable product” which was sold in our pilot project at community events, markets, and on our etsy store

Our dream at Sarjesa is to create a world where each woman is respected, supported and empowered – living a life free from fear and violence.  Thank you to all those who continue to show us that this is their dream too.

Love & Solidarity,

Alexandra